Using the example from the previous step, the exclusion for the app “MechaHamster” would look like this: In the field for entering placements in Google Ads, enter “ mobileapp::2-” and paste the URL you just copied.For example, for the app “MechaHamster,” copy the section of the URL that appears in red below: In the Google Play Store, find the app you want to exclude, and then copy the app’s package name (the last part of the URL after “id=”).For example, if you want to add the "MechaHamster" app as a placement exclusion, enter mobileapp::1- 1286046770. Enter “ mobileapp::1-” followed by the iTunes ID.For instance, the ID in red is the “MechaHamster” app’s iTunes ID: The iTunes ID appears at the end of the app’s iTunes URL. Find the iTunes ID for the app you want to exclude.Click Select a campaign and select the campaign you’d like to exclude apps from.Exclude individual apps from Display campaigns In our tests, however, we've found that excluding a category reduces exposure to related pages by approximately 90 percent. Ads may only be excluded from this specific subdomainĭue to the dynamic nature of the Display Network, we can't guarantee that you'll exclude 100 percent of related pages when you exclude a category.Use this format if you'd prefer that your ads be excluded from a particular domain and its subdomains, directory names, individual pages, and so on. Here are some examples of how to exclude domains and format these exclusions: The format of each entry on your site exclusion list determines how Google Ads filters sites. By refining where her ads appear, she can show them to the most interested potential customers. She targets a popular product review website, and adds a site exclusion for the website paths about food gadgets and home appliances so that her ads don’t appear on those pages. Formatting placement exclusions for sitesĬheryl’s company sells organic household cleaning products, and she would like to show their ads only on closely related placements. Expand the sections below to understand how to enter the addresses for each type of placement. From mobile apps to specific product pages, each type of property has a specific address format. There are different types of URLs for different types of properties. After you’ve entered your exclusions, click Save.If you’ve selected “Use placement exclusion list”, select an existing placement exclusion list.Click Enter multiple placements and enter the URL(s) you’d like to exclude.Search for a word, phrase, URL, or video ID you’d like to exclude.If you’ve selected “Add placement exclusion” do one of the following.Choose whether you’d like to exclude placements at the campaign, ad group, or account level.Select whether to “Add placement exclusion” or “Use placement exclusion list”.Click the drop-down arrow to the right of the term “Exclusions”.Click the Audiences, keywords, and content drop down in the section menu.In your Google Ads account, click the Campaigns icon.If you’re still using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. You can exclude placements from specific ad groups and campaigns from the "Placements" page. Exclude placements from your campaign, ad group, or account They can exclude those placements from the ad group. The agency notices that some of their ads are showing on automatic placements that are relevant to the topic but are not family-friendly. Placements where your ads are showing, but not performing well.Ī travel agency has an ad group that features family camping packages and targets topics like Hiking & Camping.Certain specific placements that don’t fit your brand.You can exclude websites or domains that are inappropriate for your brand or are ineffective in promoting the sale of your products or services. Just as you can target placements in the Google Display Network to show your ads – like specific pages, sites, mobile apps, and videos – you can also exclude placements where you don't want your ads to show. Individual app exclusions via placement exclusions for mobile apps, and individual website exclusion.Device targeting: computer, tablet, mobile.You can control which publishers or types of content your ads appear on using: Targeting and exclusion controls for mobile Display have been simplified to make it easier to reach the growing base of mobile users.Ĭontent exclusion (“G-mob mobile app non interstitial” exclusion) has been replaced by simplified device targeting options of computer, tablet, and mobile.
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